LOS ANGELES MAYOR ANTONIO VILLARAIGOSA TO BE HONORED

THURSDAY, FEBRUARY 5, 2009

WHO:             

THE BLACK EYED PEAS (will.i.am, Fergie, apl.de.ap and Taboo)will be joined by Slash, Bell Biv DeVoe and more artists to be announced, along with honoree Los Angeles Mayor Antonio Villaraigosa and Ann Lewnes, senior vice president of Adobe Systems Incorporated andboard member of The Adobe Foundation, the company’s philanthropic foundation.

WHAT:          

The Black Eyed Peaswill be joined by guest artists and celebrity friends for the 5^th Annual Peapod

Foundation Benefit Concert. This high-energy benefit concert has become one of the hottest events during GRAMMY® week.  This year’s amazing line-up is helping raise essential funds and awareness for The Black Eyed Peas Peapod Foundation, dedicated to encouraging social change by uniting people, especially children through music.

Los Angeles Mayor Antonio Villaraigosa, will be presented with the Peapod Leadership Awardat the event for his continued commitment to arts education in Los Angeles.

WHEN:

Thursday, February 5, 2009

7:00   PM           Media Check In

8:00   PM           Arrivals Begin

9:00   PM           Show Begins

WHERE:

The Conga Room

L.A. Live

800 West Olympic Boulevard
Suites A160 and A260
Los Angeles, CA 90015

MORE:

Black Eyed Peas Peapod Foundation

The Black Eyed Peas Peapod Foundation was established as a Charitable Service Fund administered by the Entertainment Industry Foundation. The Peapod Foundation encourages social change by uniting people through the universal language of music. The organization supports innovative programs for children and focuses its attention on universal need for music education. As a first project, the Black Eyed Peas launched the first Academy -- a state-of-the-art music educational center and recording facility -- opened last spring at the Watts/Willowbrook Boys and Girls Club to serve foster care youth and other at-risk teens. For more information, visitwww.peapodfoundation.org.

The Adobe Foundation and Adobe Youth Voices

The Adobe Foundation is a 501(c)(3) private foundation created and funded by Adobe Systems Incorporated to leverage human, technological and financial resources to drive social change and community improvements. The Foundation’s Adobe Youth Voices global philanthropic program brings digital and multimedia tools and training to students and educators and empowers youth to comment on their world, share their ideas and demonstrate their potential to take action in their communities. The AYV global network currently includes more than 160 sites, grantees, and organizations in 31 countries engaging youth and educators in schools and out-of-school programs. The program encourages young people to use multimedia tools to communicate and share ideas, demonstrate their potential, and take action in their communities. For more information, visit www.adobe.com/go/youthvoices.

Entertainment Industry Foundation

The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. For more information, visit eifoundation.org.

MEDIA:          

To request media credentials to cover this event, please call Andy Gelb or Stephanie Samson of PMK/HBH at (310)289-6200 or stephanie.samson@pmkhbh.com. Photos will be available atwww.wireimage.com. To purchase tickets, please log on to www.eifoundation.org or call (213) 240-3900.

Contacts: 

Andy Gelb/Stephanie Samson
PMK/HBH Public Relations
(310) 289-6200

Maurine Slutzky
Entertainment Industry Foundation
213-240-3923